Brent Dykes


I believe strongly in the power of digital data and its ability to transform marketing organizations. After beginning my career in online marketing, I’ve spent more than 10 years working with global 1000 companies in the field of web analytics as a consultant and evangelist. 

If I had a superpower, it would be my ability to tell stories through data and analogies. I’m skilled at taking complex topics and distilling them down in something that resonates with audiences. I’m passionate about data storytelling as it lets me flex both my analytical and creative muscles. Several of my presentations have received high scores and awards at different digital marketing conferences. 


Publications (Selection)

Web Analytics Action Hero

Web Analytics Kick Start Guide: A Primer on the Fundamentals of Digital Analytics